Request For Proposals For A Media Plan To Promote Digital Conversion For Serbian TV

Thursday, 15 April 2010 08:38

Serbia, along with other countries in Europe, is required to convert terrestrial TV broadcasting from analogue to digital by June, 2015. Serbia wishes to complete this conversion sooner, by April 2012 in order to meet the deadline for digitization recommended by the European Commission.

The Ministry of Telecommunications and Information Society and IREX media partners both need a media plan in order to identify the best way of informing citizens, broadcasters, equipment manufacturers and other interested parties about the digitalization process in the Republic of Serbia, as well as to create an estimated budget to plan for the potential cost that will be incurred in the media campaign.

Request For Proposals For “New Media” Projects

Sunday, 14 March 2010 18:23

The IREX Serbia Media Development Program (www.irex.rs), funded by USAID, is interested in promoting innovative “New Media” projects.  The media scene is changing world wide.  Weekly internet use in Serbia has reached one third of the population.  There are almost a million smart phones in Serbia.  Social networking sites have taken off and have high usage and some Serbian news sites are increasing their reach.

IREX research shows that most “New Media” applications are used for entertainment, music downloads, email and social networking.  But IREX realizes that the Internet and mobile telephone applications have great potential to provide people information they need to function as citizens in a democracy.

Latest Research on TV and Radio Ratings in Serbia

Wednesday, 20 January 2010 16:08

United States Agency for International Development (USAID) and IREX Serbia, in association with Ipsos Strategic Marketing Research and AGB Nielsen Media Research, presented the latest research on ratings of local TV channels and regional radio stations in Serbia (without Kosovo and Metohija) on January 19.

RFP - Radio and TV audience research

Tuesday, 01 September 2009 08:48

IREX conducts regular audience research on behalf of its media partners in order to help those partners develop both programming and sales operations amd identify areas of further media assistance and training. IREX/Serbia Media Assistance Program is inviting bidders to submit a proposal for Radio and TV Audience Research.

The invitation is open from September 1 to September 15, 2009 Read more: ...